31 Blogs on Marketing Strategy
> > Download a pdf of the article If you're a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you...
View ArticleOptimizing Website Content for Conversions
Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of...
View ArticleOptimizing Online Content for Conversions
Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites,...
View ArticleTips To Creating A Mobile-Friendly Website
Do You Have A Mobile-Friendly Website? You've learned the importance of a mobile friendly email and have figured out how to get your subscribers to open your email on their mobile device and respond...
View Article4 Steps To Creating a Buyer Persona (Step-by-Step Guide)
Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was...
View ArticleTop 6 Neglected Email Marketing Tools
“37% of the companies using more than three-quarters of their email system’s functionality rated their ROI as ‘excellent.' Just like in the beautiful game, the more you use the experience at your...
View ArticleThe #1 Most Powerful Method Of Email Personalization – Dynamic Content
The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter...
View Article10 Tips to Make Your Emails Stand Out During The Holidays
A Tips Guide On How To Make Your Emails Stand Out There are a few things that people can expect with the holidays –cookies, presents, sales, and more marketing emails in their inbox. Marketers are...
View ArticleThe #1 Most Powerful Method Of Email Personalization – Dynamic Content
The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter...
View Article[On-Demand Webinar] 17 Secrets Every Email Marketer Should Know
Up to 64% of people often open up an email because of the subject line, yet there’s so much more to an effective email marketing strategy. When a person subscribes to your list, they are expressing...
View Article12 Best Practices for B2B Welcome Emails [With Examples]
You know how you never get a second chance to make a first impression? Well, it applies to email, too. Except in email, you don’t have to worry about eye contact or how you look or your handshake. You...
View Article13 Best Practices for a Killer Email Opt-in Form
We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in...
View ArticleGated Content – Should You Gate Your Marketing Content?
Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded...
View ArticleEmail Versus Social Media: An Expected Beat Down
For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question so absurd is that it has been...
View ArticleWhy Revenue Attribution Matters and 4 Key Elements to Attribution Modeling
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of...
View ArticleMy White Paper Was Downloaded, Now What?
White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only...
View ArticleHow to Get to Know Your Customers Better
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while...
View Article6 Simple Ways to Keep an Audience Engaged Without A Lot of Effort
To be a successful marketer, you have to keep your audience engaged. But engaging customers, or interacting with your audience to create an emotional connection with your product or brand, can be a...
View ArticleOn-Demand Webinar | How to Create Craveable Marketing Content That Attracts &...
Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen,...
View Article5 Creative Event Promotion Ideas
The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this. It’s okay!...
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